Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mad Hook · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a developer myself so I understand the whole ad revenue thing, but your app is currently rated poorly because there’s too many ads. Try introducing a system that allows players to purchase things like little $0.99 micro transactions. But I saw the ad on Instagram and it looked really fun, just don’t ruin the experience with an insane amount of ads.
Play the first 2 or 3 levels then delete it. They’re all the same
Looked cool so I downloaded but after a couple minutes you realize it’s sad to see a good looking game only to find out it’s a lazy money grab, the “continue by watching a ad” button just uses me and doesn’t let me continue, and even if I don’t click it? Smaller ads still come out and after a couple runs you think to yourself... why am I letting someone get paid for me wasting away watching these ads🤒
Race down the hill on your bicycle and finish first, avoid the obstacles on your way and race as fast as you can!