Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jeff Fredrickson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My husband was struggling to hear me in a noisy airport, I downloaded this app and was able to use dictation for real time note exchange immediately, we will use this a lot! Thank you!
Wanted to communicate with someone who was hard of hearing and this was perfect. It took me less than 2 minutes to learn. Worked so well that I deleted my old app. Please leave it simple! It does what it needs to do and does it well. Thanks.
An easy-to-use note-writing app, designed to help facilitate communication between Deaf and hearing people. It's fast, customizable, and easy to use!