Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗w+h GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have many book-related apps. Many I use for tracking reading. This one I use exclusively for tracking books I own. It does so much that I want: custom tags, barcode scanning, sorting options, etc. The one thing I don’t like is that a recent update makes genres import as a single long multiple-genre tag. So I have to delete the “fiction / romance / fantasy” or whatever to tag it as each of those three. But it’s only a small annoyance, since I can fully edit the entries to how I want. I love this app! Thank you to the developer.
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