Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BFG Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Now I can’t even see the interest rate on my loan in the app and still can’t pay the loan electronically from my primary bank without a fee. Obviously did not create a customer focus group before implementing this “improved” digital banking experience .
There are no instructions on how to use the app. For instance, as far as I can tell billers need to be entered through the online banking and that’s the only place that I can pay bills? But who knows. There is absolutely no information coming from the institution.
UI is crazy lol But it’s brand new So I’ll give it time
Access your accounts when and where you want right in the palm of your hand. It’s fast, secure and free to access your accounts anytime, anywhere. Y...