Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Better Chinese, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My kids and I really like this app, particularly because it is one of the few ones available where you can learn sentences rather than just words. And if you want to really learn a language, you have to learn sentences. I guess it is the immersion method, but it would be helpful if you could at least read a translation to all the vocab they throw at you. I often had to ask for help from Mandarin speaking friends. It is not intuitive. Also, sometimes my kids are afraid to get something wrong, because if they do there is a very loud buzzer that goes off. It does not encourage them to try and learn the immersion way. It scares them a little. On some discovery puzzles there is no way to repeat the question, so it makes it hard to get the correct answer if you didn't catch what they said. Please add a repeat button to every discovery game. Hearing something often helps to learn it. There are other glitches, like after you get the puzzle piece for that puzzle and you want to play it again, you don't know when you are done because you are only rewarded the first time you play it. Also, on a couple there is no way to progress to the next page to complete the puzzle. The button is missing. If they could fix these things it would be great, if you have a Mandarin speaking friend to translate everything. But no other app for kids has taught them to listen as well to conversational Mandarin.
My 7 year old loves this app. It would be great if it worked. She does the lesson and the puzzle piece does not appear! It also freezes. I would not mind paying for the entire app, if it worked. The individual in app purchases add up. Would love to give this a 5 star since it engages my daughter but can't do with the bugs
Is app could be amazing but it's glitchy, often randomly closes or freezes. The technical difficulties aside there is little instruction on how to play or what exactly you're supposed to do. The vocab and content of material is great especially learning how to write the characters. More instruction and background teaching the vocab as well has how to play would make this a 5 star app. It's also very expensive with all the in app purchases. Not sure if it's worth the high price tag for each separate piece you have to buy.
Better YCT is a collection of apps to learn Chinese Mandarin for toddlers and children from 4 to 14 years old. Our learning activities are designed to...
| Name | Price | Type |
|---|---|---|
| Discover (Topic 3) | $1.99 | One-time |
| Write (Topic 3) | $1.99 | One-time |
| Play (Topic 2) | $1.99 | One-time |
| Play (Topic 3) | $1.99 | One-time |
| Write (Topic 2) | $1.99 | One-time |
| Discover (Topic 2) | $9.99 | One-time |