Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ellis Jones · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is an essential guide I use constantly, as there are no other guides like it. The recent update makes it even better than the book. You can now search by category or brand, and it is updated to 2017.
I have an older copy of the print Better World Shopping Guide, but I don't carry it with me, so it doesn't do much good except for those few things I memorize. And even then, I am frustrated by the lack of information as to WHY things are rated as they are. I hoped this app would give at least as much info as the book, and perhaps more... that WHY that would allow me to tell businesses why I am or am not spending with them. But unfortunately, the app offers even less than the book. Plus, as the other reviews mention, you can't look things up by category... so if I want to find the best gas station, bank or grocery store, I must look up each one individually. And it is worse once you get to a store… You have to look up each brand individually. I very much hope someone dedicated and capable is working on this app to make it more useful. It is needed! Unfortunately, as it is now, the app is frustrating more often than helpful.
The reviews seem to match with what I know about the companies. I'd say this is an incredibly useful and convenient guide to have available in your pocket to help with purchasing decisions. And, as with most guides, I'd say its possible that it is not entirely accurate. It lists its sources and its process, so personal research into it is up to the user. I can definitely echo the desire for the return of the search-by-category like in the previous version (5 stars once that has been added). Overall I find this to be an excellent idea and great app to help make more earth friendly choices.
Better World Shopper allows ethical consumers to make informed choices about brands and companies by providing an A to F rating based on the company's...