Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zhanna Shekhtmeyster · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I was introduced to this app as a school psychologist practicum student and it was very easy and efficient to use! A highlight is that you can customize your templates. You can also set it so that you can compare your student to a random student. There is also a section to take notes! I like to send the results to my email as a table and then copy and paste it onto my report as it is very easy to read and interpret. I highly recommend this app!
This easy to use tool will simplify data collection, improve data efficiency, & save you time. •This tool can be used to track single or multiple be...