Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cody Negri · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Being an athletic trainer who is responsible for the safety and wellbeing of athletes and coaches, this app is great! It does a great job notifying me of potential & incoming storms and lightning strikes so I can plan ahead and get my athletes to safety. Great job so far with the app!
Easy to use, straightforward, and thoughtfully designed. Everything is simple to navigate, and the layout makes it easy to find the information you need. I was especially impressed with its accuracy. It gave us timely lightning alerts, allowing us to warn our coaches to stay on alert and prioritize safety. A great app for anyone who needs reliable weather awareness. Highly recommend
Very easy to use and to understand, the design is really clean and unlike other weather apps I’ve used, and it gives just the right about of information needed to keep you informed. Looking forward to using this app as all the storms come in.
Severe weather, before it happens. You shouldn't find out about a storm when the first bolt hits. Before It Strikes watches the sky for you — pushing...