Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Li-Ho Tseng · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I saw that there was another installment in the “become a blank” franchise, I was overjoyed and downloaded immediately. And this game was absolutely incredible, amazing addition to the franchise, even topping the masterpiece that was Become a Justice Queen. Not only did our king Rhett return and demonstrate king behavior, but Eva actually had a spine and absolutely popped off as a baddie (and was actually not stupid in this game). Also, the plot of this was insane, the choices ~sometimes~ had consequences, and it presented some interesting moral challenges. All of our favorite characters were included (Abi, Cassie, Rhett, Andy, and my queen Wendyyyy). With the addition of unmutable ads that played inappropriately timed music throughout the story, the horribly inappropriate advertisements (and story lowkey) on this children’s game, google with an E, Google Translate dialogue, and Eva’s decision at the end, this game will go down as an incredible addition to the « become a » universe. Thank you for coming to my ted talk. PLS MAKE PART 2 NOW.
Welcome to "Become a Vampire Queen," a thrilling interactive game where your choices craft your story. Step into the shoes of a high school girl whos...