Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Becker Professional Development Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app as a whole is good, but the annotated book section and it’s note taking ability needs improvement. If reading the book, it appears to have edges that make it difficult to quickly shuffle through pages and you are susceptible to closing the window (and losing written notes). The note taking is not seamless and using the Apple pen (gen2) is not great. It’s very touchy with grabbing preexisting writing. The highlight function is good, but I suspect the app is trying to do too much with all the options and causing issues. We shouldn’t have to hit the hand to go through pages either. At least make this the default then you should hit a pen to draw. There needs to be multi-point touch feature added that will help the grabbing of writing or make this a separate button.
I love that Becker has a mobile app so I can study on the go. I recently got an iPad and it’s my favorite way to watch the lectures and do the MCQ instead of lugging around my laptop. However, I noticed that I can’t do personalized practice tests that show the correct answer immediately after each question (not from the individual units tab in the study section nor the unlimited practice test page). This feature is the most helpful during my final review, but now I am finding that I have to go to my computer to enjoy that feature. I am also not able to see the proficiency stars for each module on my iPad, which is helpful in assessing my progress. Becker: PLEASE add this feature to the mobile app so users can utilize the full Becker experience on mobile. Thank you for making this app and I hope you incorporate my feedback!
I don’t know anyone who thinks studying for the CPA is fun. BUT... I 100% think studying is much more enjoyable when I can take my quizzes, ebook, and lectures out to the park, pool, the car etc on an iPad instead of having to stay tethered to a computer indoors all day. The program is excellent because you can download any material you need on wifi then access all of the material offline which later syncs to all your other devices to update your progress. Finding the mobile app was a real game changer for my quality of life In response to concerns raised by other comments: - I’ve been able to sign into three different devices at the same time no problems - As long as you’re connected to wifi or cellular data your progress should immediately sync without issue
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