Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Government of British Columbia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We are new to using a BC Services digital card. You really need to generate some intelligible instructions for it, as it doesn’t work at all. If you try to log in to Services Canada by clicking on the “log in using your BC Services card” option, it takes you to the app. Once you log in using the app, it says “you are finished with this; close and open server to go back to Canada Services,” at which time the cycle starts again, requesting you to log in using the BC services card yet again. There are no instructions at all to break one out of this fruitless cycle to oblivion, and obviously your call center is not adequately staffed, as there is no one to pick up when one wants to ask for help, and the line shrieks and squawks like a fax line. When you press “1” for a callback, as instructed, nothing whatsoever happens. Idiotic and useless waste of taxpayer money, especially since no one answers OAS’s phone either, and we have no idea whatsoever why we were not paid our OAS last month, and have completely run out of money, and no way to contact anyone to find out. Thanks a lot.
This is a really appreciable service in which we don’t have to go at BC Service Centre and on phone we can register. This is the time when we should avoid unnecessary travel. I am happy by this video registration facility but after 28 minutes of call waiting I am able to talk with BC service agent. I suggest that at least you have to provide expected time during call to face agent as like during driving test call center. Thank you very much. Ok
I used the app to set up my services card through video call instead of going to a physical office and the whole process is really swift. The app itself works smoothly too and everything works as it should which makes life easier for once.
This app gives you online access to services provided by the Government of British Columbia. It's digital ID that makes it safe, quick and easy to log...