Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bayer CropScience Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s pretty good for identifying pests with lots of pictures of insects/fungus and the plant damage it causes, and it’s great to be able to view pesticide product labels without having to go the pesticide store to look at the physical copy, but what would be really helpful is if when you’re looking at a specific pest (eg Flea Beetle) it could give a list of appropriate pesticides (eg Decis Protech) on the page. Overall the app works well and the UI is good.
FieldMate is the new name for the popular Bayer Agronomy Tool app. We’ve updated the design, fixed some bugs, and optimised for the latest devices, so...