Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Phase Two Games Pty. Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Okay, I’ve finally beaten this game and unlocked all the heroes! This game is definitely one of the best free iPhone games I’ve played. It is packed with surprises all the way through, with new heroes and enemies being introduced even near the end of the game. I was filled with a similar level of excitement as I felt while first playing some of my other favorite games (Legend of Zelda, Skylanders, etc.) I’d say the game’s greatest strength is the rich enemy variety. I do have some critiques, however. Sometimes the game felt too hard simply because 6-7 really powerful enemies were packed into one battle, which made it really hard to beat the battle without spamming items. Also, some heroes felt a bit underpowered when unlocked so I wasn’t encouraged to use them at all. Regardless, I had a blast and really enjoyed discovering all the secrets of the world. I won’t spoil anything, but the game’s ending was really hilarious when I first got to that point!
Gameplay is better than solid, with nice graphics, writing, exploration, skills, etc. Yes there are ads…but they’re all shippable after 5 secs. Not sure why people whinge about that. Or pay $.99 to remove completely if you prefer—certainly a generous price for such a quality rpg. Back to playing…
The visual upgrades are nice, and so far the IAPs are not onerous. A .99 purchase removes all ads, which seems more than reasonable for a game that sells for $17 on the Switch.
The Kingdom is in danger, and the oldest and wisest wizard in the land is the only power holding a nameless villain at bay. Three heroes set out to fi...