Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christof Lange · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t get anything except the city I’m in! What good is this app!!!!
This is a good start, however, expectations that crowdsourcing can build your database is a rough road. This is an app outline with no ratings really and MANY missing locations. The map is difficult to navigate even on a large screen phone. Don’t waste your 99 cents.
When you set the app to show public toilets, nothing is shown! It only shows toilets in hotels, restaurants, gyms, etc. I am in Vienna and I know there are many public toilets but this app does not show any of them. Major ripoff.
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