Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Frodis Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For those who say “it’s not loud enough”, invest $5.00 on a pair of those things invented over a hundred years ago called “headphones”! 🙄
Except... why not include all the sharps and flats? For instance, it's always F#; there's no G flat. Or G#, A#, C#, or D#. We need to be quizzed on those, too.
This is a good app but it needs to be LOUDER. It would be great to play on the subway when I don't have my bass. Problem is I can barely hear myself in those tunnels.
A lot of people learn to play the guitar and then move on to the bass. Because they learned to play melodies on the treble clef and chords by reading...