Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lee Sing Jie · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used this to prep for my BTT test, but this app was missing a lot of information, so I had to retake the test. Use the books to study.
This app is full of mistakes. Sometimes a 'not' is ommited in a multiple choice answer to a question prompting you to chose the wrong answer. Sometimes wrong graphics are displayed that don't relate to the question. I gave it two stats because of the 400+ questions most are actually correct so I got some use out of it. But an app that is supposed to train you for your driving test needs to have zero mistakes!!!
Must have app if you are going to write BTT. You don't really need to get books from Popular. This one app is enough.
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| Name | Price | Type |
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| Learn Package | $0.99 | One-time |
| Practice Package | $0.99 | One-time |
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