Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shital Gorasiya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The categories in some cases don’t make sense. The definitions in the categories don’t make sense and don’t have the words they are supposed to be defining. In 5 minutes of the app, there were more ads than anything else o have ever used. The quizzes also don’t have the words that are being defined and the answers don’t even make sense in the context of the sentence. Maybe something went wrong with how the app is structured or formatted for my phone, but as is, this app is totally useless.
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