Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kai Bruchmann · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app does not do what it shows in the pictures. I want my $2 back!
Attractive but changing the settings doesn’t work much of the time.
The app worked fairly well for about a month, "fairly well" because it was always slow to load. Then it just quite working. I noticed someone else had the same experience. This is a pity because I liked the app when it was working. It had some quirky presentation features that were fun, and I always accessed the pressure readings map. I tried to find support from the website, but it just sent me back to the store. I'll keep the app and hope for an upgrade fix in the future, assuming that someone at the home company reads these critiques.
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