Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Executive Committee of the Southern Baptist Convention · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What’s the deal with Southern Baptists and media technology? This app is clunky and has overt navigation-design flaws. The search function works not at all. Certainly the content is worth while. But one wonders why Baptist Press even bothered with this app; reading via web browser would be easier.
After downloading the app, I find that instead of going straight to the news I want it brings me to a choice between Spanish or English. It would be nice to be able to set a default for preferred language. Other than that it is a pretty clean app with a Bible (the SBC's favorite, HCSB). I don't think I'll use the Bible in the app since I have youversion, Logos, ESV app and Olive Tree. Those, for me, are more useful. It also has a media section and and info section which leads to contact information.
Welcome to the official Baptist Press app. Baptist Press is the news service of the Southern Baptist Convention. BP reports on missions, ministry and...