Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Grupo Financiero Banorte · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app itself is pretty good, the only thing I don’t like is that every time I want to add a new contact to transfer money, it doesn’t let me do it unless I actually send money. Sometimes I just want to add someone new just in case I have to transfer money in the future. But other than that, I’m happy with it.
I am SICK and TIRED of Banorte. When I was robbed on January 20, 2018, they did NOTHING to restore my money even though CONDUSEF told them to do so. However, they implement insanely stringent “security” restrictions that prevent me from doing nearly anything with my account. For three months, I have been unable to register new transfer recipients and no one in person, on the app, or on the phone has been able to resolve this. Today I couldn’t log in to my account for a long time, ostensibly for security. When I tried to resolve this over the phone, the English option didn’t work, and none of the Spanish options were “nada funciona y quiero hablar con alguien que puede lograr que ALGO funcione” which is what I would have wanted. Where was all this “security” back in 2018??? If you can choose another bank, do so. Banorte and its app are garbage. Their “security” will prevent you from doing any of the dozens of activities for which a normal human being needs a bank, yet when actual security is needed they won’t help. And it’s impossible to ever reach a human being who can actually solve your problem
There are many unnecessary clicks that can be eliminated in the token and other parts of the application, when a mistake is made, it would be ideal to correct the account number, description, amount, etc, without re-entering all the fields again, it would be nice to show the balance of the account on the same screen where a transfer is made, and to to have the option to delete all notifications, rather than go page by page.
With Banorte Móvil you have control of your accounts and cards on your cell phone. In addition, you can carry out your operations wherever you are wit...