Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sinan Tozer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The frozen cube is impossible to unfreeze.
Sometimes can be glitchy, but it’s whatever. Would be better if they had more shapes though, after getting 3 or so unique shapes in the select a box things, and ive gotten nothing but duplicates which is lame, and getting boring.
Can you keep your tower cool? Drag, drop, and twist the pieces to build the wackiest tower ever! Watch out, one wrong move and it all comes crashing...