Balance – Personal Finance

Anatoliy Gershman · iOS

Balance – Personal Finance

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Balance – Personal Finance screenshot 1Balance – Personal Finance screenshot 2Balance – Personal Finance screenshot 3Balance – Personal Finance screenshot 4Balance – Personal Finance screenshot 5Balance – Personal Finance screenshot 6Balance – Personal Finance screenshot 7Balance – Personal Finance screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Balance – Personal Finance Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.7 ★(15)

Rating Distribution

4.7
★★★★★
15 reviews
5
7%
4
0%
3
0%
2
7%
1
87%

Top Countries

🇩🇰 DK🇬🇧 GB🇳🇴 NO
Reviews (3)▼
★★☆☆☆funintuson2/28/2026
CVS Imports All Ad Deposits

Well I have downloaded, installed the app on my MacBook and downloaded a QSV file from my bank and imported it. It put all the transactions in as deposits. This was my checking account so most of these are withdrawals. I am going thru and correcting all the transactions that are not deposits. Disappointed that I have to correct these. I don’t know if I will be keeping this app or not. If I have to correct every withdrawal so it doesn’t show as a deposit in this app what is the point? I can just enter the transactions manually as I have already been doing in MS Money Sunset in my Win 11 Lenovo.

★★★★★SomeRandomG9/23/2024
My new go-to finance app

Wonderful app. I’ve been a user of MoneyWiz for about 7 years now and though I appreciate the ever expanding features of that product, I was becoming concerned the app I loved was becoming something more than what I needed. I was afraid I wouldn’t find something simple enough for my needs. Alas, I discovered Balance. It’s straightforward and simple. For some it may not be enough, but if you’re like me and can appreciate the beauty in simplicity, this app is for you. The easy sync between all OSes sealed the deal for me. If you’re thinking of trying it, don’t hesitate!

★★★★★Sennhs1/30/2024
Surprisingly good

It does what I need without the bloat while still retaining all the data I’m interested in. Once you use it a little, it’s very easy to add transactions, just entering an amount and a few letters of the payee name and a swipe, literally takes a couple of seconds. Also, it looks nice.

Version History (63)▼
2.3.04/6/2026
2.2.32/27/2026
2.2.212/23/2025
2.2.112/5/2025
2.2.012/4/2025
2.1.112/2/2025
2.1.011/22/2025
2.0.411/3/2025
2.0.39/28/2025
2.0.29/21/2025
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

All Accounts Keep financial records for all accounts in one place. iCloud Sync Use Balance on your iPhone, iPad, Mac, or Apple Vision Pro. Your data...

iOS App ID
1606536498
Content Rating
4+
Min OS
18.0
Size
51.2 MB
In-App Purchases
Yes
Publisher
Anatoliy Gershman

In-App Purchases (4)

NamePriceType
Monthly$1.99Monthly
Quarterly$4.99Quarterly
Yearly$14.99Yearly
Lifetime$49.99One-time