Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SeungHoon Kam · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ads were annoying - my phone has a timer without ads at all
It's very useful and it has almost all of the conversions you would want. It gives you the weights of baking ingredients. Which is awesome. For instance, it will tell you how many grams are in a cup of flour. And vice versa. BUT the ads are beyond annoying. It will take you away from the app for a full 5-10 seconds. I don't mind banner ads for free apps. And maybe the occasional full screen ad, but this is ridiculous! Every time you open the program you have to sit through an ad from which there is no escape.
Lauren0205 you don't have to put the entire recipe. Don't click on the arrow..
Convert baking ingredients between weight and volume—even when you do not have a scale. Save the converted amounts to your own recipes and keep everyt...