Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Schumacher · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the best app to get information on what a price of something in the past is worth today. Most people compare prices directly, but they are not the same. For instance, 1967 bucket of Kentucky fried chicken for $3.75 would actually cost $35 today. That means it is way cheaper today than it was back then by a factor of 2 1/2 times. You can't just compare prices and say it's equal. A real eye-opener.
I don’t even really review apps, but I wanted to show this one some love. One of my favorite things to do when I’m reading or watching something that takes place in a different era is adjust dollar amounts mentioned for inflation. It helps me understand the stakes at the time. Sometimes I wish it went back a little further, such as Civil War era, but that’s my only critique. Not worth deducting any stars. I love the simplicity of this app.
I use this App almost daily. I am curious person and when watching an old movie from 1936 and they say "she was left a generous sum of $5000" I want to know what amount of money that is in present day and instantly I get my answer.
BITD - Back in The Day! Easy to use US inflation calculator. Remember your grandfather's stories of penny candy and nickel matinees? How much would...