Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Trieu Tran · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So I’ve only seen 2 questions so far but I wanted to pop out and say this app looks completely legitimate and has superb explanations to questions complete with the reference links. If you’re studying for this exam, I’d say go ahead and download this app. 19Sep24 EDIT: It appears that the close out “X” button on the top left of images that appears when you click on them does not work on my IPhone 15. I am unable to minimize the image and return to the question.
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