Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Water Works Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
UI and login experience is from the 80’s. With today’s tools, a grade schooler could design something better. For such a large organization and for their flagship annual event, you would think they’d invest a little more in the app or at least make a mobile friendly website available.
The AWWA ACE Events app serves as your centralized hub for all Annual Conference and Exposition (ACE) details. Please download the app to access: • A...