Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alberto Gonzalez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
** DO NOT DOWNLOAD THIS APP ** This app is absolutely loaded with ads and when you engage the conversion process it sneakily takes out out of the app into a scam spoof site. I’m sending a report to Apple to remove this app and so should you.
Just spins and says it’s converting but nothing happens. Says may take a few seconds or maybe minutes. It’s been trying to convert a 12 second .avi video to an .mp4 for almost 5 hours without any success as of yet. Don’t waste your time.
This app does not work. It’s ONE job is to convert AVI files but then says .AVI is not a supported file extension. The same file converted flawlessly in another app, so the problem is not the file. The problem is this app.
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