Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dejan Atanasov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I would ask for this one, but it’s too expensive 😒 it’s not really but I mean it told me $.89 a month. How is that expensive? My entire family makes around 50,000 a year. Can you please lower this please honestly, I still like it though.
I tired to play but it doesn’t work but when I press the ones that cost money it works! They just want money don’t download this game it’s a waste of time trust.
I used to use this when everything was completely free, and I was like “hey I should update this”, I update it only to find I can only do one of the options now. I was extremely disappointed because I use the app a lot. You have ads on there anyways so why would you need the premium locks in place now!?
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