Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Austin Convention and Visitors Bureau · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To access ANY information you must upgrade and purchase. How do I even know if it’s the app I want if I can’t compare it at all. Who knows what content it has
This app clearly just wants users to tap on ads. Otherwise why on earth would you put an obnoxious red overlay on every page? I can't swipe through the pages without jumping ahead or opening some link Why does the red overlay have to be full screen? How about a small dot so I can tap if I want to? Stupid. Too bad since the articles looked interesting. I'll never know. So annoying. Deleting.
Hasn't been update for over 1 year
Check out our Insider Guide to start planning your perfect Austin trip. With information about the best food, great local musicians and even the surro...