Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Renji Mathew · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It crashes right after opening. Not once, but ALL time. It was only $0.99, but that is no excuse. I still want my money back.
I cannot get this app to launch you even after paying my $.99 for it
Just downloaded the paid app. It crashed 6 times in the first minute...who knew you could get such incredible performance for $3.99!!!! Update. Still crashes over 15 hours later. How do I get my money back? Next day. Still crashes and no word on my refund. I’m highly confident the crashes will continue. I’m pretty sure I’ll never get a refund. And I’m utterly confident the developers don’t care. Shocking.
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