Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mexar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like how easy this app is to use. I think it relies on your location (it never asked me where I was). It gives reasonable advance prediction for only 45 minutes and can alert you based on your preferred scientific thresholds. I was confused by the colors though… I think they’re backwards. In the app, red indicates the best conditions and green the weakest, but that’s the opposite of how I interpret those colors (green to me means “let’s go!” and red means “stay” — aren’t the alerts designed for people who are staying warm inside?). I’m looking forward to using this in a place and at a time where it’s much more likely to see the northern lights than get hyped up because the big city news said “it might be possible”
See the Northern Lights (aurora borealis) with confidence. AuroraNow sends real-time alerts when activity spikes, shows the KP index, solar wind stats...