Audubon Bird Guide

National Audubon Society · iOS

Audubon Bird Guide

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Audubon Bird Guide screenshot 1Audubon Bird Guide screenshot 2Audubon Bird Guide screenshot 3Audubon Bird Guide screenshot 4Audubon Bird Guide screenshot 5Audubon Bird Guide screenshot 6Audubon Bird Guide screenshot 7Audubon Bird Guide screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Audubon Bird Guide Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.3 ★(4,455)

Rating Distribution

4.3
★★★★☆
4,455 reviews
5
10%
4
3%
3
4%
2
13%
1
70%

Top Countries

🇺🇸 US🇨🇦 CA🇬🇧 GB

Rankings

Category Rank
#199
Reviews (3)▼
★★★★☆The Question Collector11/10/2025
Great with some issues

I think this is a great app but it is a little buggy and it has limited birds. Bugs: the app has some texture issues and some of the icons are mashed together or they are off the screen, and it is a little Annoying to read and see what that stuff is. Some of the bird titles are too long and push the check mark off the screen, the icons at the bottom of the screen for home, explore, guid, etc. are pushed to the side and look awkward. Also I travel a lot to other countries and I saw that this app only seems to cover North American birds and I was hoping you could add more, particularly European birds but other than that the app is really good and with a few fixes could be one of the best. I do like the style and the sorrow social aspects of photo posting. Thank you for your time.

★★★★★Olivia 🪶🇮🇱🇺🇦12/30/2024
Audubon vs Merlin

So I originally used Merlin and didn’t really know this app existed. However, I have an older phone and was not able to update to IOS 16, so was not able to use Merlin anymore as it requires 16 or above. I found this app which is amazing and is totally free! Also, the Bird ID option is awesome!!! On merlin it’s just a few questions that doesn’t narrow it down much. Just size, color, habitait, and activity. Audubon though has options for those AS WELL AS wing shape, tail shape, and best of all type. It was so annoying with Merlin when I was trying to ID a songbird and the options were raptors. On Audubon those won’t even show up! Audubon also has in my opinion much more information about the individual birds and a better designed app. There are a few things I like about Merlin better though. Merlin obviously connected right to my EBird account which was very useful. It also had bird packs for all over the world, while Audubon only has the US and Canada. Audubon also doesn’t have a sound or photo id, which is annoying. If the developers added this the app would definitely be much better then Merlin. I suggest, if you can, to download both Merlin and Audubon. Merlin for the photo and sound id and EBird, Audubon for everything else. Thank you for reading my review! Good luck birding! 😁🪶

★★★★★iShubes4/27/2018
Amazing app

UPDATE: I love the app, but both my wife and I *hate* the new interface! 😡 Whatever Audubon paid to have this app redesigned, they lost big-time. The new interface REQUIRES you to create an account, and it's almost impossible to easily find what you're looking for. Dropping my earlier 5-star rating to a generous 2 stars. This reeks. My wife and I have never been "bird watchers", but since being able to enjoy our morning coffee outside every morning, we've taken to really enjoying the busy company of our feathered friends. I downloaded this app to help identify the calls, and WOW! this app is terrific. It helps identify the multitude of calls, shapes, colors, regions, etc, and has really opened up our appreciation and knowledge. To cap it off: We were trying to confirm a Carolina Wren on our patio this morning; I opened the app and started playing the different calls of the Carolina Wren, and the next thing we knew, this little guy had braved hopping right up next to where we were sitting, trying to locate where the calls were coming from! I silenced my phone momentarily, and he flew a few feet away, but as soon as I started the calls back up, here he came again, trying to find his invisible friend! That alone is enough to merit a 5-star rating for this incredible app. 👍🏼👍🏼👍🏼👍🏼👍🏼

Version History (157)▼
8.3.312/2/2025
8.3.110/1/2025
8.3.09/3/2025
8.2.18/21/2025
8.2.08/5/2025
8.1.47/15/2025
8.1.36/5/2025
8.1.26/3/2025
8.1.05/14/2025
8.0.44/16/2025
Available In (115 Countries)▼
🇩🇿 DZ🇦🇴 AO🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇲 BM🇧🇬 Bulgaria🇬🇭 GH🇰🇪 Kenya🇲🇬 MG🇳🇬 Nigeria🇴🇲 OM🇹🇳 TN🇺🇦 Ukraine🇺🇿 UZ🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇦🇷 Argentina🇦🇹 Austria🇧🇪 Belgium🇧🇷 Brazil🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇴 Norway🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇷 Turkey🇦🇪 UAE🇺🇾 UY🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

The Audubon Bird Guide is a free and complete field guide to over 800 species of North American birds, right in your pocket. Built for all experience...

iOS App ID
333227386
Content Rating
4+
Min OS
16.6
Size
289.1 MB
Publisher
National Audubon Society
US