Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗guidemate GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We bought the complete guide and truly enjoyed Al of the information. Even took the advice a few times with good luck. Highly recommend.
Very basic interface and it immediately asks for money without a decent preview.
My opinion may be somewhat jaded having used another app that works in a similar way. We’ve toured many different places in the US using the GuideAlong app, which I must say is far superior. It’s a great idea to have one of these apps in Iceland, but this one needs some work. For starters, it would be helpful to know in advance when one is coming up on a site of interest, where it will be, how best to access it, and any helpful tips, such as the numerous ways necessary to pay for parking at many sites. This app informs you of something often times as you’re passing it, with no warning that the site is even being approached. Some of the subjects being discussed we couldn’t find because we were never told where to look. Maybe say, coming up on your right on the hilltop…bla bla. Or, look for the pull out coming up on your left to visit such and such a site. We found ourselves trying to play the next sound bite before we got there which is distracting while driving. Also, it’s lacking filler. We find ourselves wondering if the app was working as we went long stretches with very little content. Iceland has tons of interesting history and folklore. Share more of that, even if it’s in random places. Hope this helps you make improvements. Maybe partner with GuideAlong. They do a great job.
Our audioguides (formerly “AOYO Audioguides”) are GPS-controlled audio guides for smartphones: perfect for road trips. This way, you always have your...