Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bristol Groundschool International Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The pictures are often squished and the default font size is very tiny like a software coder was involved with design aesthetics. If I increase the font to normal, some of the text superimposes with nearby text. When I contacted support to help them understand the product snuck out the door without basic design/formatting QA, they put an enormous burden on me to explain the squished pictures like they don’t want to look themselves or don’t have access to the product. On a positive note, the practice exams are good and that is where most of the student pilot learning actually happens.
For the amount you pay, you’d expect a lot better quality. The app is buggy, closes on itself, updates don’t go through, the question bank works worse than the web version, which is already terrible.
Way too may bugs on this app. Quizzes wont open at all.
Computer Based Training application for pilots studying for the EASA ATPL(A) or ATPL(H) theoretical knowledge examinations with Bristol Groundschool....