Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Atlas Obscura, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can confirm that the challenge that I wrote about in my below review has been fixed! Really impressed by how quickly this team acted to implement the fix and that I was asked to check it out. Great responsiveness. It works and I’ll be using this app all the time now. Thanks! Old review: The content is fantastic if you like off the beaten path attractions in out of the way places. The app itself is frustrating because the search bar is all the way at the top of the screen underneath the battery, wifi, cell bars and the time - you can’t type in the field and if you manage to you cannot cancel and go back, you have to close the app and start over. It’s unfortunate. I would use the app a lot if it were not for this, instead I’ll find another one that works.
Look I love atlas obscura and I use this app literally all the time. It has serious bugs- when you press the options to note if you’ve been to a place or would like to go to it, the app freezes for a time until it’s ok to use again. Very slow. Also, the loading takes a really long time with the ad at the start, like 1-2 minutes. It crashes often, or forgets my login info and I have to restart the app. In general, it’s not very good. I turn to using just the regular atlas obscura page in my browser often when out and about to compensate, but I want to use this app with amazing potential! It just needs a thorough debugging and someone with good coding skills to go through, put some money on this atlas obscura, it could be so so great. Also there should be a rating system for entries- some things on here aren’t really fit for the “obscura” definition, like boring historians get lost, get cooler, find better spots that fit here not just random history factoids that amuse you but nobody else. It needs a clean up and more curating by users.
I love Atlas Obscura and they’ve needed to move their Atlas to app format for years. This app makes it easier and more fun to explore and add places in your own community that are amazing but relatively unknown! Highly recommend the app because it makes it easier to see what's interesting around you. Very good for travel, but also worth checking out the “ordinary” places you go because I've found some cool things I didn't know existed.
Find your adventurous spirit, get off the beaten path and discover unique places to experience near and far, all contributed by Atlas Obscura’s global...