Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗秀娟 周 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why did you deduct my money three times in a row without my consent? Please return my money?
While I like the app, there are a ton of errors. One asked me: which of the following is the structure of the female reproductive system whose characteristics are mentioned in the table? Choices in the table are: beans, pear, plastic pipe pieces, straws The answer: kidneys are reddish-brown that are similar in appearance to beans. Yes, they said reproductive system in the question. And what a ridiculous question. And their customer support is worthless. But I like the idea of the app. I just wish they had people who knew what they were actually doing.
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