Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Athena Accessible Technology, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just barely downloaded this and I already love it. When I found this, I was looking for some kind of auto-scrolling app that could connect to my Kindle app. That way, I'd be able to do other things with my hands while I'm reading. It's a shame that this app is currently only compatible with safari. I hope this changes in the future.
I think Athena works remarkably well given that the iPhone isn’t exactly made for eye tracking. I think it’s easy for the tracking to become inaccurate or unresponsive over time. A settings menu with options to calibrate tracking, manually adjust scroll speed, or to make cosmetic ui changes would be much appreciated. Also, I would prefer that the app tried to stay more faithful to the look of the original website; the default reader look is inoffensive, but websites loose their charm. I feel that it opens videos too easily as well. If it takes up a lot of space on the screen, it’ll keep opening the video, even when I’m looking nearby-ish. It would also be nice to be able to browse and search for websites within the Athena app itself. Other than that, very impressive!
I read a lot on the internet and scrolling with my thumb page after page was not only annoying but was giving me carpal tunnel. This allows me to relax and just read!
Athena Reader is a smarter, easier, more accessible way to read. Using eye tracking and artificial intelligence, Athena’s patented technology detects...