Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Asure Software · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app every day for work. Easy enough to use for clocking in and out. Uses GPS to show where you punched from. I can request PTO and view my schedule too.
Employees report app crashes/freezes and won’t let them punch in or out sometimes. So they have to restart their phones to clear the issue. Also, employee approval check box SHOULD BE INCLUDED IN THE APP, instead of having to login on the website to approve weekly time. That’s the point of an app - to have everything convenient in one place!
Mostly gets the job done. Graphics and interface are pretty simple and not very intuitive. Needs clear buttons for logging in and logging out, not just a single button. If you need to confirm whether or not you’re actually logged in or logged out you have to go to additional pages.
Employees can quickly and easily clock in and out, while geo-positioning verifies the site location of mobile workers. Employees are only a tap away...