Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gaston Dombiak · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love this app. It’s so easy to use and fast. I can now easily tell when it’s going to be a great night for using my telescopes.
When every other app is 100s of MB taking up phone space, this app is tiny! It’s fast, simple, and easy to digest!
Astro Conditions — Know when, where, and what to observe. Plan better nights under the stars. Astro Conditions combines stargazing weather, darkness...