Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Associated Cabs (Alberta) Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Works well except when using Saved Locations or requesting a cab to a recurring location - not sure if it is an app problem or cabbie oversight: If the app/cabbie doesn't electronically "clise-out" complete the booking after the trip is complete, the booking stays "open" in the app and won't let you book a new request to the same location for a different date until you Cancel that "open" booking...but it crashes out and won't let you Cancel. The only "fix" I've found (other than bypassing app and just calling for a cab) is to delete the entire app, then download it again, and start from scratch. Very frustrating, and makes you question how well the other functions work...like ensuring your cab request actually went through; not a comfortable position to be in when booking for rides to the airport very early in the AM like I do.
Better than calling a dispatcher on a busy night as you are not waiting to get through. It's certainly not perfect yet though. The UI is a bit thin. Doesn't leave you with continuous feedback of progress like Uber would. It also gives you the option of putting your destination in. It's nice that this is an "option" as my driver didn't get this info. My confirmation that the cab had arrived came 40 minutes after I was picked up so that doesn't exactly work perfectly either at this point. All said though, this app does what it needs to do and I successfully got a cab on a Friday night with no hassle.
Order a taxi cab in Calgary, Alberta from Associated Cab using your iPhone – 24 hours a day, 365 days a year!! Fast, convenient, and easy to use. Use...