Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zoe Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve started scanning foods while I shop and it’s been a game changer! I’m even making different choices about bagged salads and vegetable broths and things I used to assume were all healthy. I’ve also found it lowers my grocery bills to eat healthier, too. Thank you, Zoe Science and Nutrition for the research and public science communication you’re doing. You really are helping people live healthier lives. Next up: get city and rural planners, corporations and politicians on board!
It’s helpful but I’d love more specific information about the rating scales for each category. This would be especially helpful when it comes to rating a food as Ultra-processed. As I’m trying to educate myself in healthier choices, I want to know why a product is being labeled UPF. There have been a couple of products with all recognizable ingredients that still have this label.
Just downloaded the new Ask Zoe app and have been using it for a few days. It’s very user friendly and simple interface gets me information I want quickly. I also love that it stores previous scans so I can easily compare similar products to choose the best one. Best part though is they clearly show why a food is good or bad. I’ve never been into tracking macros to really understand what makes a food better than others or worse, this cuts to the point and lets me know the “why” without having to understand nutrition in a detailed way. Including learning about ultra processed foods that I’ve been hearing more about. It’s not always straight forward what makes something ultra processed, this takes guess work out if it for me and my family. Looking forward to taking the app on my next grocery shopping trip - scans are fast, will be fun to compare items while I shop to be more informed.
Discover how to make healthier choices with AskZOE. AskZOE is more than just a food scanner app – it's your personal guide to understanding and impro...