Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Singapore Press Holdings · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
"Punggol neighbour from hell" stuck on my most read section.... I'm sure it's hell to read them again and again!!
Ads that appear when the app is loaded, have the close button switch corners to after 1-2 seconds to trick users to accidentally click on the ad instead of closing it. Times are so hard now huh?
The Ads close option disappears so quick until have no chance to close it! And the apps take so long. I am here to read the news not the ads. Wasting of time!
**Best Use of Mobile for INMA Global Media Awards 2016** **Most Improved Offering by a Media Owner (Silver) for The Spark Awards 2015** The award-wi...