Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ASA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My fault for not checking ratings and reviews first, but my experience with ASA’s ePub books has been absolutely awful. In fact, ASA as an organization is really terrible to deal with. This app is completely broken, and looking at reviews it has been since inception. The web experience for their books is just as bad. For some reason, in 20-friggin-26, this organization can’t hire competent web developers. Trying to navigate these books is just so buggy and terrible. Honestly, I think I’m going to attempt a charge-back on my cc so I never have to deal with this incompetent, antiquated boomer club ever again.
The app randomly crashes often. Either after crashing or just when opening the app after a few days, it doesn’t pickup where I left off, taking me back several pages, so I waste time going over the same material again. Since I use the iPhone and iPad to study the materials, I often find the same issue, where the app doesn’t remember where it was last time and I again have to review the material twice. So much time wasted. I’ve tried closing the book and opening it again and it always takes at least 2 times to properly update.
UPDATE: downgraded to one star as the app frequently shuts down on me and reverts back to the holding pattern page. I really wish they’d figure out a fix because I love the concept but the execution is terrible. I tell my students not to waste their money…. I’m unable to submit feedback directly from the app as “something went wrong” 1. Bookmarks are arranged in order that you set them, not something logical like in order of page number, or customizable. 2. I’d like to be able to delete older books from my library but that’s not an option. 3. In the FAR/AIM and FAR-FC books it would be nice to have additional menu/table of contents available to get to sub parts of Chapters instead of only being able to go to the beginning of Part 91 - a huge chapter. 4. I’m unable to delete a bookmark, which would be really handy to reorder what I’ve got right now….
The ASA Library app allows you to read your ASA eBooks from anywhere. Easily access your eBooks purchased from asa2fly.com and download for offline ac...