Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arro, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I learned today to just not get in a NYC cab that doesn’t use Curb. This morning, I ended up with a cab that only uses ARRO. I tried to “pair and pay”, and in that process, I tried two current credit cards. Yet, each time I clicked “I’m currently in a taxi”, it said that my payment method wasn’t valid. In the end, I just paid the driver directly by one of those two credit cards (which worked fine). I emailed customer service for ARRO, and they did reply same day. However, all they said was that the credit card on file expired in 2019. The respondent apparently didn’t even see the new cards on file. I think it’s just a very clunky app with back end systems that can’t immediately verify a new payment method. So, you probably have to wait for a day or two for someone to physically run verification. Nevertheless, I’m now gonna watch both cards to make sure I also don’t get scammed. Recommend that you pass on this app.
I can’t believe these app developers!! I have made dozens of attempts on three separate rides over the past 2 months to create an account. Each time I enter my contact verification info, I get stuck on a no options screen that says “unable to process request. Try again in a moment” On each occasion, when I got in the taxi I asked “can I use Apple Pay” and was told yes each time. However when I tried and both the app and the in taxi receiver totally failed, I have been stuck with no money to pay for the ride and an upset driver in an awkward situation, having to wait 5 minutes for me to run to my apartment and bring back cash. PLEASE FIX THIS APP.
In NYC I have three issues: first very few drivers are on the app, so while I wait for a cab from the app I have to say no to yellow cabs driving by, which is just silly. Second, the app absolutely lies about waiting times: even when a ride is assigned, it will estimate a 2 min wait even though the driver assigned is 9 min away, according to their own calculations of drop off once engaged. Last, the app is unrelated to 311, so if you report any issue with your ride they won’t pass it on to the city administration of the drivers.
ARRO is a taxi app created to simplify everyday transport through innovative, easy-to-use tools for hailing and paying for taxi rides. With the tap of...