Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Taiwei Chiu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Its a okay pvz rip-off
I don’t like having to tap to reload
Finally a decent game without micro-transactions. Game is fun. Too many ads. I would pay 5-10$ to get rid of ads. Now the problem is the game is way to easy. They need like 3 difficulty modes for each level. They also need a 4th or 5th or 6th attack row. 3 rows is way to few. Gets extremely repetitive quickly. Im ok with the reload aspect, but then don't also make me pickup the coins! Its too much and limits your ability to watch and enjoy.
Army vs Zombies is a popular tower defense strategy game. Zombies are trying to invade! The Army has a chance to defeat them though. Each character i...