Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗minoru yamazaki · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so nice. Even though it has ads, they aren’t annoying or so often that it demotivates or distracts me from the game. It keeps my mind sharp and I am consistently improving my arithmetic overtime!
In addition, "Arithmetic Train your Brain" allows you to compete with your past self! Because it is your past self, not anyone else's, you can compete...