Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Engoa LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is nice but without these annoying ads. These people think that these ads will help generate public interest, but they are wrong. Especially when there are games that encourage habit forming gambling which will make the user acquire bad decision makings and end up getting into serious debits. Games should be fun but should be free of bad ads that encourages people to make bad decisions when it comes to being greedy and selfish. We want to see games that encourage responsible behavior and to showcase their skills without wasting their time and money. Now that’s showing responsible gaming ethos.
Aim, let go & watch the ball strike the pins. Get all of the pins down in 3 tries & you can move onto the next level. Fail to knock all of the pins do...