Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PressReader Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I recommend realignment of the content in the various pages. In summary put the criminal news, arrests etc in the back of the paper. Put the national news toward the front like on page three after the local news.
I just wish this app was better. Forces you to sign in and out each week. No way to re-subscribe in the app. Called support and they said the app hang up was a feature to protect me and to just log out and back into the app. I figured they would figure out how to fix it after a year. Funny thing, my other online newspaper apps do not have this bogus feature.
I just purchased a digital subscription to the Appeal-Democrat. I immediately searched for an app to make it possible to read on my iDevices. It downloaded fast and allows me to view the newspaper as if I’m reading the paper edition or view the articles individually. Great job!
The Appeal-Democrat app keeps you up-to-date on local Yuba-Sutter news wherever you go. Enjoy the digital features of our e-edition like social sharin...