Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MoonBeam Development · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not only does ADM have iOS developer news, but they cover all other aspects of the mobile industry so I can stay in the know. The app rocks too- reading the magazine on the go, and on the plane is the bomb.
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I love the articles on app development. However, I need better integration with Pocket. I use a Pocket to save articles and links for later viewing. The clip feature is somewhat useless since the clip is just a picture of the text.
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