Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mike Smithwick · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What a wonderful and long overdue use of tech to view what our astronauts did. It’s as close as we’re getting to being there for sure. I love the audio from the actual mission during the scene being viewed running in the background. Scene narration is well done to teach the viewer what they are looking at. It is like a real tour of the landing site. So much to dig into, thank you for making it and I know it will keep improving as I go down this space rabbit hole.
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